Category: Google Search

bcwebwise, Brand building, Facebook, Facebook Fans, Facebook Likes, Google Search, Lead Generation, Measurement, Online Advertising, Return on Investment, ROI, Website

How to Measure ROI of Internet Marketing

How do you measure Return on Investment (ROI) of Internet Marketing? The web lends itself to be measured. After all every impression of a graphic being measurable, the path from which your visitor landed on your web page being traceable, the pages viewed, the likes and comments, the viral effect everything lending itself to being […]

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bcwebwise, Consumer Experience, Customer Experience, Ecommerce, Google Search, Marketing & Communications, Responsive Design

What Do You Need To Start An E-commerce Business: A Checklist

It is time to get online and create a cost effective sales channel, after all consumers are researching your products online and reading peer recommendations. It just makes sense to get online and enable the target customers to buy your product with a click of the mouse. So just what do you need to start […]

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bcwebwise, Consumer Experience, Customer Experience, Facebook, Facebook Fans, Facebook Likes, Google Search, Lead Generation, Online Advertising, Social Media, Website

Online Consumer Behaviour – Content Planning for Different Digital Touch Points

Planning content by clearly understand the visitor’s mindset at different digital touch points can help to establish a meaningful connect with them and fostering a long term relationship.

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About Author

CHAAYA BARADHWAAJ

Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.

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