Category: bcwebwise

bcwebwise

The Sales Force: Can’t love ’em, can’t live without ’em

Sales and movies are integral parts of my life. Movies generally depict sales people as con-artists or eccentric executives with no feelings. To a more non-judgmental audience, we may come across as ‘yes boss’ type of individuals. But notwithstanding these bipolar opinions about us, we sales people are simply unstoppable professionals with a never-say-die attitude. […]

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bcwebwise, Future of Digital Marketing

The Mad Men of Generation Z

Potatoes. And a guest lecture in LR-63 at St. Xavier’s College, Mumbai. Having spent over a year with my favourite creative partner, who is a cusp between Millenials and Generation Z; I knew that I had to finish my 21-slide-ppt lecture with “Thank You” and an image of a sack of Potatoes next to it. […]

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Award winning, bcwebwise, Digital Trends in India, Future of Digital Marketing, Mobile Internet Trends India 2013, Social Media

Top Digital Trends to watch out for in 2015

The Indian digital market today has become a cornucopia of exciting action with over 200 million people using social media space and more than 250 million smart phone users. In fact as a nation of consumers who primarily use search engines to frame purchase decisions, we rank 4th in the world! Close to the heels […]

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