Category: Brand building

Brand building, Consumer Experience, Customer Experience, Lead Generation, Marketing & Communications

5 advantages of multilingual SEO for your business

With competition increasing tremendously online, it is important for businesses to look for strategies, which help ensure they stay ahead of the curve at all times. One such way is Search Engine Optimisation (SEO). Implementing SEO strategies help in building a solid brand visibility on search engines. Search engines are one of the first digital […]

Be the First to comment. Read More
Brand building, Data Mining

Big Data is the Big B

Data was, is and will always be the deciding factor in decision making In the early days of marketing, surveys were carried out by marketing research companies, who gave away free samples in return. The details shared by the respondents would form valuable data for the research companies and their clients. If we go back […]

Be the First to comment. Read More
Brand building

How Does Zomato Make It So Yummy?

Zomato has invented some sort of secret ingredient, I think; something to add just the right amount of ‘masala’ along with the tempting flavour of urgency in everything they do. I don’t intend to undercut the gravity of the recent crisis situation at Zomato wherein its servers were hacked and personal data of its 17 […]

One comment Read More