DesignRush, the New York-Headquartered B2B Marketplace that connects brands with agencies listed BC Web Wise as one of the 25 most Creative Agencies in the World! DesignRush analyses and ranks hundreds of agencies across the globe to help brands find top full-service agencies, web design companies, digital marketing firms, and top technology companies.
In their article, DesignRush states studies that prove, ‘77% of in-house teams choose to partner with creative firms.’ The services offered by the creative agencies cover quite an extensive ground, as their personal brand goals, mission, and target audience are also factored in. The best creative agencies have a laundry list of customisable offerings which proved, over time, to have grown businesses.
DesignRush further goes on list the services that top creative agency services would broadly include:
· Design Work
· Digital Marketing
· Innovative Campaigns and Emerging Technology
Each of these services have their own sub-services as well.
BC Web Wise offers all of these services. Being primarily a digital media agency, our services range from video production, website development, search marketing, media planning and buying, social media marketing, online reputation management, e-commerce web design and development, search marketing, performance marketing and mobile app development.
If you are looking for an agency to market your brand and create a forte for you, make sure to get in touch with us.
Our typical days starts by snoozing off the alarm followed by seeing the Instagram feed and stories, browsing through it for a couple of minutes till you finally realise that you’ve done that enough and now it’s time to get out of bed. Isn’t that true? And just when brands and advertisers were starting to get a hang on the best practices to sell their products and services, the millennial generation arrived to throw off the entire system.
India is on track to become the youngest country in the world by 2020, with a median age of 29, highlighting the outsized role of it millennial generation in spurring growth. The country’s Millennials account for a third of India’s population and 46% of its workforce. They may be young, but they’re already the chief wage earners in most households, with millennial income contributing to 70% of total household income, according to a new report from Morgan Stanley Research.
The millennial consumer is not really in search for deals or discounts like the older generation as much as he looks for values associated with a particular brand. What are they looking for? Why do they engage with a certain piece of content the way they do that gets it great engagement? What are the unspoken expectations they have from brands?
- Solve their problems
The millennial consumer says ‘I want when I want the way i want’. Here, we are talking to a group that is extremely impatient and impulsive. They are always looking out for products or brands that offer a solution to their problems. Hate getting a cab and then fumbling through your wallet to find cash? Uber took care of that. Millennial consumers want you to find a way to fix their problems, even if they didn’t know it was a problem in the first place.
‘I want when I want the way i want’
The millennial consumer
- Focus on mobile
That’s where they are – on the mobile. Over 85% millennials own a smartphone. With websites coming back in the trend, creating a mobile first website is absolutely critical to see success. They do not like longer load time or struggle through poor navigation. They are a group that values time and demands convenience. The Movekars, by Aditya Birla Health Insurance was a campaign that was executed on a progressive web app that gave users a mobile first experience that they could never forget. The overall results – 50% participation came from mobile users. A Bahubali film based campaign targeting girls for Bajaj Almond hair oil got 90% traffic from mobile.
They are a group that values time and demands convenience.
- Practise Transparency
This generation came with smartphones and social media, being highly accustomed to an abundance of information. While previous generations may have happily employed an ‘”ignorance is bliss” mindset, this group wants the brands they engage with to be open and honest. Toms Shoes is a great example. The company’s “buy one, give one” business model—where with each TOMS purchase, the company provides shoes and other services to people in need—struck a chord with millennials and they helped turn it into a Fortune 500 company. Millennials want to know that they are spending their money with a company that cares about more than money.
Wants the brands they engage with to be open and honest.
- Customers are the new brand ambassadors
Marketers spends crores on advertising campaigns every year. But, the best advertising is when your existing customer talks about you. This is especially true for millennial consumers. As a rule, they don’t buy something just because it was advertised to them. Instead, they conduct their own market research. They ask their friends, look up on social media, do search on Google etc. To millennials, the opinions of fellow consumers are far more valuable than the words of the brand trying to sell to them. Plum Goodness and Bira are examples of existing customers creating content for the brand.
The opinions of fellow consumers are far more valuable than the words of the (brand) company
How can you start speaking to this group ?
What all can you do right now to appeal to the millennials? Leaving some thought starters below that will resonate with this growing group of young, digital savvy consumers.
- Optimise your website for a better mobile experience. Ensure that the consumer can quickly access basic information even on the go like business’s email id, phone number and other important details if possible.
- Give your consumers a look behind the curtain – some information through vlogs or a Facebook live about how ethically you are manufacturing your products and that you treat your employees well.
- Focus on the overall customer experience. How fast are you responding to consumer queries/ complaints? Their pain points in buying a product etc. Creating a good experience will make your customer the brand ambassador who will do the selling for you.
With this group slowly becoming the primary decision makers for marketers, maybe it is also time that you pay a little more attention to the digital usage of the younger team members at your workplace, in your homes and digest the fact that their consumption of media, their expectations, decisions and choices are opening up a totally new world. Get ready for the next-gen, get started today.
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Images sourced from : pixabay.com
Just got a brief from the boss that the website needs to be revamped?
The reason can be various, ranging from user visits dropping, numerous complaints from the stakeholders that the information on the website is obsolete, the design is dated etc. All those who have gone through the trauma of getting a project done through an agency will really understand this post very well. This blog is to help such people who are planning to execute a website project (Or a microsite) in the coming days.
- Content compilation
This should be decided way before the website execution work starts. All stakeholders should be made aware that they would need to share their sections’ content before the agency is briefed about the requirements. Of course, there are exceptions for sections like Investors or News and Media which needs latest content. Here also, if this is a complete new website then these documents need to be kept ready at least for the initial content when the website goes live.The agency have to meet all the stakeholders of that project to do a proper and well documented requirement gathering so that no section content should be missing or should be kept for later which leads to lot of delays and chaos.
- Faster internal approvals
All the inner stakeholders should be given a heads up on when and for what the approvals would be needed. Other than critical design approvals, for the rest of the designs a deadline should be mentioned.For eg. “Please note that if there is no feedback received by 6 pm today we will assume that the design is ok for going into HTML production.”
This will ensure that the team member will either share a feedback or an approval around that stipulated time.IMP NOTE: The design stage is the actual Critical Path for a website project. Time saved here makes a huge impact on the overall timelines and considerably reduces the project time.
- Image Bank/Guidelines
If there is an image guideline for your Organisation then that should be kept ready before hand from your internal creative team or your external brand creative consultant. If there is an Image Bank or Online stock image account that needs to be shared with the Agency at the earliest.Open source file of the Logo should be kept handy and shared with the agency. The open source file formats include .psd, .ai or .eps
- Server Hosting and Domain
Domain name management is the other most important aspect of a website. By default, the ownership of the domain name should remain with the client. The agency can be given the task of managing and renewing the domain name.The hosting should be a done on a reliable hosting server as it is imperative that the website should never be down anytime.The hosting details should be shared at least 2-3 weeks before making the website live. If the staging server (testing server) is same as the live server then there will no issue. Otherwise the development team will need time to check whether all the software and plugins are in place for the final deployment. It will be a nightmare for both parties if server details are shared at the last moment and it is found that due to some software or plugins missing the website going live must be postponed.
- Change Requests
This is the typical flow of a website project:
Wireframe >> Design >> HTML >> Tech >> Testing >> UAT
The user journey and flow should finalised during the wireframe level itself. Worst case scenario, the changes to the flow can be taken up during the design, assuming that it is a minor deviation from the wireframe. Changing the flow or deviating the flow or functionality done during production is complete no no! Because, if any change is requested after the UAT has been shared by the agency, the team will have to again go back to the drawing board (wireframes) and rethink lot of things. The agency has every right to charge for this additional effort which will have to borne by the client.
Please go through our website to understand the kind of work we do:
https://www.bcwebwise.com/our-work. We’re recognized as a top Creative Agency on DesignRush
If you have any requirement for any Website or Mobile APP development please reach out from here: