CHAAYA BARADHWAAJ

About Author

Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.

Digital Marketing, Online Advertising

Google’s U-Turn: Third-Party Cookies Live On

The digital advertising world has been thrown into a state of flux once again. After years of speculation and anticipation, Google has finally announced its decision regarding third-party cookies. And the verdict is: they’re staying. In a surprising move, Google has reversed its previous plans to phase out third-party cookies in its Chrome browser. Instead, […]

Be the First to comment. Read More
Reach Us
Digital Marketing, Future of Digital Marketing, Internet Marketing, Marketing

Unleashing Potential: Mobile Marketing Strategies for Today’s Audience

In an era of constant connectivity and attention spans are fleeting, the mobile device has emerged as a formidable channel to engage and captivate audiences. For CMOs and CEOs navigating the ever-evolving landscape of consumer engagement, understanding the power of mobile marketing is no longer just an option—it’s a necessity. The Mobile Audience: Understanding the […]

Be the First to comment. Read More
Reach Us
digital marketing influencers, influencer marketing, influencer marketing agencies, influencer marketing companies, influencer marketing platform, influencer marketing strategy, Social Commerce, Social Media, social media influencer marketing

The Shopkeeper Effect – Influencer Marketing

Think of influencers as modern-day shopkeepers in a bustling marketplace. They curate their ‘storefronts’—social media profiles—with carefully selected products, engaging visuals, and compelling stories. Each post becomes a virtual shelf display, enticing customers to explore and purchase.Influencers are transforming into digital shopkeepers, steering the buying decisions of millions through engaging content and trusted recommendations. The […]

Be the First to comment. Read More
Reach Us
About Author

CHAAYA BARADHWAAJ

Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.

Categories