5 simple ways for getting website project completed by your agency faster.

Just got a brief from the boss that the website needs to be revamped?

The reason can be various, ranging from user visits dropping, numerous complaints from the stakeholders that the information on the website is obsolete, the design is dated etc. All those who have gone through the trauma of getting a project done through an agency will really understand this post very well. This blog is to help such people who are planning to execute a website project (Or a microsite) in the coming days.

  1. Content compilation
    This should be decided way before the website execution work starts. All stakeholders should be made aware that they would need to share their sections’ content before the agency is briefed about the requirements. Of course, there are exceptions for sections like Investors or News and Media which needs latest content. Here also, if this is a complete new website then these documents need to be kept ready at least for the initial content when the website goes live.The agency have to meet all the stakeholders of that project to do a proper and well documented requirement gathering so that no section content should be missing or should be kept for later which leads to lot of delays and chaos.
  2. Faster internal approvals
    All the inner stakeholders should be given a heads up on when and for what the approvals would be needed. Other than critical design approvals, for the rest of the designs a deadline should be mentioned.For eg. “Please note that if there is no feedback received by 6 pm today we will assume that the design is ok for going into HTML production.”
    This will ensure that the team member will either share a feedback or an approval around that stipulated time.IMP NOTE: The design stage is the actual Critical Path for a website project. Time saved here makes a huge impact on the overall timelines and considerably reduces the project time.
  3. Image Bank/Guidelines
    If there is an image guideline for your Organisation then that should be kept ready before hand from your internal creative team or your external brand creative consultant. If there is an Image Bank or Online stock image account that needs to be shared with the Agency at the earliest.Open source file of the Logo should be kept handy and shared with the agency. The open source file formats include .psd, .ai or .eps
  4. Server Hosting and Domain
    Domain name management is the other most important aspect of a website. By default, the ownership of the domain name should remain with the client. The agency can be given the task of managing and renewing the domain name.The hosting should be a done on a reliable hosting server as it is imperative that the website should never be down anytime.The hosting details should be shared at least 2-3 weeks before making the website live. If the staging server (testing server) is same as the live server then there will no issue. Otherwise the development team will need time to check whether all the software and plugins are in place for the final deployment. It will be a nightmare for both parties if server details are shared at the last moment and it is found that due to some software or plugins missing the website going live must be postponed.
  5. Change Requests
    This is the typical flow of a website project:
    Wireframe >> Design >> HTML >> Tech >> Testing >> UAT
    The user journey and flow should finalised during the wireframe level itself. Worst case scenario, the changes to the flow can be taken up during the design, assuming that it is a minor deviation from the wireframe. Changing the flow or deviating the flow or functionality done during production is complete no no! Because, if any change is requested after the UAT has been shared by the agency, the team will have to again go back to the drawing board (wireframes) and rethink lot of things. The agency has every right to charge for this additional effort which will have to borne by the client.

Please go through our website to understand the kind of work we do:
https://www.bcwebwise.com/our-work. We’re recognized as a top Creative Agency on DesignRush

If you have any requirement for any Website or Mobile APP development please reach out from here:

https://www.bcwebwise.com/website-development/

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5 Ordinary Link Building Strategies that Leave Your Site Exposed

Link building continues to be one of the most important SEO strategies you can implement. This has been the case since Google took over from Altavista as top search engine.

5 Ordinary Link Building Strategies that Leave Your Site Exposed

It will continue to be important in the future. Why?

Links are an incontrovertible way for the search engines to check the veracity of your website.

A Google Search Quality Strategist survey found that one of the most important aspects of SERP is link building, with the other being quality content or having a great blog.

If you are not building links, then you are losing ground in the highly competitive world of digital commerce.

However, this system is not perfect. There are always bad marketers who know how to get around the system. Because of this, Google and the other search engines are always changing the rules for link building.

The strategies that worked even 6 months ago will not work today. What’s more, some link building strategies may even create a security risk for your website.

Let’s take a look at some of the old strategies that may have aged out (or never been viable in the first place).

link-building-infograph

1. Listing in Every Web Directory

Listing in web directories used to be not only viable SEO, but necessary for good SEO. This is not the case now. There are very few directories that are worth the time to list in.

Basically, when you compose a link building strategy by using directories, you are investing in a mutual fund of their backlink profile. If the directory does not have a good backlink profile, then your site loses out by being listed on it.

Under no circumstances should you use the web directory listing as a scaled strategy. If you are going to list your website in them, you must vet them thoroughly.

Use directories that are in your industry, and make sure those directories are high quality.

2. Link Building through Automated Software

In previous business generations, the amount of links that you had connecting to your website was a vital part of your online profile.

Today, Google and the rest of the major search engines put much more emphasis on the quality of your links than the total number.

Automation would be a perfect solution if things were still the same as three years ago. Using software dedicated to the task definitely gets things done more quickly.

However, the landscape has completely changed. It has done a complete 180. Using automated software with no filter is a very, very, very bad idea.

Neil Patel did state that the quantity of links pointing to a site accounts for 22.33% of its SERP profile. However, this is not an excuse to spam your link building, because Neil was talking about quality links only.

The Skyscraper Technique from Brian Dean is a great application of link building in the right way. He increased his search traffic by 110% in 2 weeks, but he definitely focused on quality links.

Link-Building-through-Automated-Software

Not only traffic generation but brand visibility, authority, influencer marketing, credibility boost and site ratings are impacted in a big way.

3. Spamming Your Favorite Keywords

Using variation in your anchor text is definitely a great idea. Google knows how to read now, and simply trying to spam a keyword will do nothing but get your site ignored by the search engines.

You will get blocked even more quickly if you try to attach links to this keyword, so do not do it.In general, if the writing on your site looks unnatural to a human, then it will look unnatural to Google as well.

The easiest way to use variations on your keywords is to simply write well. Getting a copywriter for your site is a great way to do this if you do not have time to write yourself.

4. Commenting on Blogs

Are you kidding? Now you can’t even comment on blogs? Well, if you are using it for link building purposes, no.

Feel free to comment on blogs if you are naturally attracted to them and want to say something about the content. However, if you are doing it for link building, your comments run the risk of destroying your online profile.

This strategy is especially bad if you are using blog commenting as a singular strategy. There are still ways to use it to your advantage.

However, it can be a very difficult pathway to trek without a guide who knows what he is doing.

If you must do it yourself, then make sure that you only comment on high value blogs. Make sure that the comment is relevant, and follow the same keyword strategies that you would for on site content.

Blog comments also have a rate of diminishing returns. The case study below shows how a commenter found that her work was not bringing the same kind of results as she kept going, although she was commenting with greater frequency.

average-daily-visits-per-comment

5. Submitting to Article Directories

Yes, content marketing is still king. It will be for a long time. However, do not try to stretch this content out farther than it would naturally go.

Submitting to article directories is the same as submitting your URL to web directories. It used to be a great strategy. It is not any more. Why?

The article directories are starting to become low quality investments. They are just looking to get as many articles as possible, and they do not have the money to lobby for quality.

You are the company you keep online. If you get surrounded by low quality articles on a directory, then Google and the rest of the major search engines are going to consider you low quality. Keep this in mind.

Final Words –
Right SEO practices bring benefits multifold. Refer to this case study of a liquor retailer. Following correct techniques considerably increased its revenue in no time.

These five best practices will keep your site out of the gutters of Google and the other major search engines around the world.

Follow them, and make sure that you are keeping your ear to the street for the next new changes.

37% of company owners are spending anywhere from $10k to $50k on link building, so make sure that you are making a significant investment as well.

Remember – if you are standing still, you are losing ground in the digital world!

How To Create An Award-Winning Website – A Case Study Presentation

Award Winning Website for Vardenchi Custom Motorcycles

Award Winning Website for Vardenchi Custom Motorcycles

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