Category: Online Advertising

Internet Marketing, Marketing & Communications, Online Advertising, Online Relationship Management

Inside the Millennial Mind – The marketer’s read!

Our typical days starts by snoozing off the alarm followed by seeing the Instagram feed and stories, browsing through it for a couple of minutes till you finally realise that you’ve done that enough and now it’s time to get out of bed. Isn’t that true? And just when brands and advertisers were starting to […]

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Future of Digital Marketing, Internet Marketing, Marketing & Communications, Measurement, Online Advertising

Driving Digital Within Your Company in 2019 – Part I

The Show Stoppers On the jury of the XIV Digital Marketing Conclave of IAMAI, 2018, it was heartening to get a close-look at the `client’-side of things with a fresh perspective. Any digital marketer, worth his salt especially one with 2-3 decades in sales or marketing, knows that digital can today totally change the game […]

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Digital Trends in India, Facebook, Future of Digital Marketing, Internet Marketing, Marketing & Communications, Online Advertising, Return on Investment, ROI, Social Media, Twitter

Micro Targeting Using Paid and Owned Media

A much more specific form of market segmentation is possible today, as opposed to the generic profiling of consumers that erstwhile marketers used to conduct. This provides impetus to micro targeting- personalized marketing tactics relevant for a small, well-defined group, in contrast to large-scale campaigns for broad segments. The need for narrower segmenting, and coming […]

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