Category: Facebook

Digital Trends in India, Facebook, Future of Digital Marketing, Internet Marketing, Marketing & Communications, Online Advertising, Return on Investment, ROI, Social Media, Twitter

Micro Targeting Using Paid and Owned Media

A much more specific form of market segmentation is possible today, as opposed to the generic profiling of consumers that erstwhile marketers used to conduct. This provides impetus to micro targeting- personalized marketing tactics relevant for a small, well-defined group, in contrast to large-scale campaigns for broad segments. The need for narrower segmenting, and coming […]

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Facebook, Facebook Fans, Facebook Likes

Are EdgeRank Changes Affecting Reach & Engagement With Facebook Fans?

In our previous post on Facebook Offers we pointed out just how Edgerank can limit the number of fans who will see your post. For first timers, EdgeRank is an algorithm used by Facebook which enables its content evaluation engine to decide what content should be displayed to Facebook members and how high it should […]

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Facebook, Facebook Fans, ROI

Facebook Introduces Offers, Share exclusive offers only with Facebook fans for free!

Facebook Has Introduced Offers In A Bid to Become More Marketer Friendly and Meaningful to Fan followers.

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