Category: Brand building

Brand building, Data Mining

Big Data is the Big B

Data was, is and will always be the deciding factor in decision making In the early days of marketing, surveys were carried out by marketing research companies, who gave away free samples in return. The details shared by the respondents would form valuable data for the research companies and their clients. If we go back […]

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Brand building

How Does Zomato Make It So Yummy?

Zomato has invented some sort of secret ingredient, I think; something to add just the right amount of ‘masala’ along with the tempting flavour of urgency in everything they do. I don’t intend to undercut the gravity of the recent crisis situation at Zomato wherein its servers were hacked and personal data of its 17 […]

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Award winning, Brand building, Consumer Experience, Customer Experience, Online Advertising, Website, Website Design

How To Create An Award-Winning Website – A Case Study Presentation

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