Category: Future of Digital Marketing

Future of Digital Marketing, Uncategorized

Cloud Infrastructure: How to leverage free tier computing for new development & prototyping without any infrastructure investment.

Some enterprise applications require a lot of supporting infrastructure to mimic  the on-premises production environment  for suitable real-world tests. The application team – developers and IT operations team – needs to understand app performance in the real world with the best approximation of the specifics of the environment, so it can more accurately predict behaviors […]

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Future of Digital Marketing, Internet Marketing, Marketing & Communications, Measurement, Online Advertising

Driving Digital Within Your Company in 2019 – Part I

The Show Stoppers On the jury of the XIV Digital Marketing Conclave of IAMAI, 2018, it was heartening to get a close-look at the `client’-side of things with a fresh perspective. Any digital marketer, worth his salt especially one with 2-3 decades in sales or marketing, knows that digital can today totally change the game […]

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bcwebwise, Future of Digital Marketing

The Mad Men of Generation Z

Potatoes. And a guest lecture in LR-63 at St. Xavier’s College, Mumbai. Having spent over a year with my favourite creative partner, who is a cusp between Millenials and Generation Z; I knew that I had to finish my 21-slide-ppt lecture with “Thank You” and an image of a sack of Potatoes next to it. […]

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