Category: Digital Trends in India

Digital Trends in India

Join the new trend in videos – GO VERTICAL! 

The digital world is forever changing. Technology is always adapting itself to the needs of its users. Initially, the only source of content for videos was YouTube. The digital world was largely text based, then moved to images with people uploading pictures from their daily adventures on it. The instant sharing pictures of everyday life […]

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Award winning, bcwebwise, Digital Trends in India, Future of Digital Marketing, Mobile Internet Trends India 2013, Social Media

Top Digital Trends to watch out for in 2015

The Indian digital market today has become a cornucopia of exciting action with over 200 million people using social media space and more than 250 million smart phone users. In fact as a nation of consumers who primarily use search engines to frame purchase decisions, we rank 4th in the world! Close to the heels […]

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Digital Trends in India, Facebook, Future of Digital Marketing, Internet Marketing, Marketing & Communications, Online Advertising, Return on Investment, ROI, Social Media, Twitter

Micro Targeting Using Paid and Owned Media

A much more specific form of market segmentation is possible today, as opposed to the generic profiling of consumers that erstwhile marketers used to conduct. This provides impetus to micro targeting- personalized marketing tactics relevant for a small, well-defined group, in contrast to large-scale campaigns for broad segments. The need for narrower segmenting, and coming […]

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