Category: Brand building

bcwebwise, Brand building, Consumer Experience, Customer Experience, Facebook, Facebook Fans, Facebook Likes, Online Advertising, Return on Investment, ROI, Social Media

How Facebook’s Close Friends Feature Can Affect Your Brand’s Wall Posts

  Have you stumbled across the Close Friends feature on Facebook? It appears as an alert as you log in to your Facebook profiles. A very welcome feature indeed considering large networks of friends one gathers over time. With friends of friends, work acquaintances, random people, far off relations, absolutely unknown people and all of […]

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bcwebwise, Brand building, Facebook, Facebook Fans, Facebook Likes, Google Search, Lead Generation, Measurement, Online Advertising, Return on Investment, ROI, Website

How to Measure ROI of Internet Marketing

How do you measure Return on Investment (ROI) of Internet Marketing? The web lends itself to be measured. After all every impression of a graphic being measurable, the path from which your visitor landed on your web page being traceable, the pages viewed, the likes and comments, the viral effect everything lending itself to being […]

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bcwebwise, Brand building, Consumer Experience, Customer Experience, Marketing & Communications, Online Advertising, Responsive Design, Website, Website Design

Does Your Website Open On IPads & Mobile Phones? Do You Need Responsive Design

Two weeks back one of our clients was in complete dismay that the site we created for him did not open on his iPad. It took a while for us to make him understand that his entire site was built on Flash. He has not released the last installment of our payments. And the work […]

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