Two weeks back one of our clients was in complete dismay that the site we created for him did not open on his iPad. It took a while for us to make him understand that his entire site was built on Flash. He has not released the last installment of our payments. And the work ahead on promoting his brand is all stalled as he grapples with the fact that we will have to build another version for his site to open in hand held devices.
So, well yes, the big question: Do you need a website that will open in just about any device that one can access the Internet on?
But the bigger question: Do you need to make that extra investment in getting a responsive design for your website.
What Is Responsive Design
Its been doing the rounds on the web for a while, but for the uninitiated, here’s a quick note on it: Responsive design is a design that can adapt itself to any device. So based on the screen size of the device, as well as the technology on which it operates, this site will degrade gracefully.
Responsive design is built using languages such as HTML, HTML5, CSS3 and jQuery, and does not use Flash at all.
How Is Responsive Design Different from Web Design
Web design has been led by desktops and laptops that run on platforms that allow Flash. Second, there is fair standardization on screen resolutions (or sizes) and designs are done based on standard resolutions or to adapt to standard resolutions.
Responsive design takes it a step further. Foremost, it eliminates Flash! So Adobe does have some work to do here, and while they are, there are different languages that work to help your site adapt to any device. Our own website is built on part-responsive design. It adapts to tablets and the web, and smart phones. But we do have another mobile version too that addresses the lower end versions of the phone.
Do You Need Responsive Design?
This is a big question. The answer really lies in the profile of your target audience and their own usage habits of accessing Internet, are they likely to access it on-the-go, or are they sitting at homes and offices when they are likely to access your information. Second, what is the value per customer, and how large is your customer base. So if you are a B2C organization, a typical fast moving consumer goods company for instance, it is likely that a larger audience is on desk and laptops.
Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.