Category: bcwebwise

bcwebwise, Future of Digital Marketing

The Mad Men of Generation Z

Potatoes. And a guest lecture in LR-63 at St. Xavier’s College, Mumbai. Having spent over a year with my favourite creative partner, who is a cusp between Millenials and Generation Z; I knew that I had to finish my 21-slide-ppt lecture with “Thank You” and an image of a sack of Potatoes next to it. […]

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Award winning, bcwebwise, Digital Trends in India, Future of Digital Marketing, Mobile Internet Trends India 2013, Social Media

Top Digital Trends to watch out for in 2015

The Indian digital market today has become a cornucopia of exciting action with over 200 million people using social media space and more than 250 million smart phone users. In fact as a nation of consumers who primarily use search engines to frame purchase decisions, we rank 4th in the world! Close to the heels […]

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Award winning, bcwebwise

Investing in Mobile Apps for Marketing: Scope and Challenges

Mobile Apps are not just representative of cutting-edge digital technology, they have also revolutionized the face of business marketing worldwide. With an increasing number of users relying on internet-enabled mobile devices, there is a high-potential consumer base in mobile phones, for marketers across all niches. Needless to say, this realm is of course plagued with […]

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