CHAAYA BARADHWAAJ

Social Media

Is Niche Social Networking the next big thing?

“What is the next big thing?” When it comes to social media, the frequency at which this question is being asked is astonishingly high. Attribute it to technology, which had made it possible to churn out new concepts as easily as they are debunked, or consumer trends, which are far more volatile than they have […]

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Digital Trends 2013, Digital Trends in India, Mobile Internet Trends India 2013

Why Mobile Should Be An Important Piece of Your Digital Marketing Plan

There is ample awareness about mobile penetration, and an increasing number of users now getting online through their mobile phones. However, there is still hesitation on how real these numbers are and what the audience is doing via mobile internet. Compiled here is pieces of research and reports, akin to those of a jigsaw puzzle, […]

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Digital Trends 2013, Digital Trends in India, Future of Digital Marketing

Top 13 Trends In Digital Marketing for 2013 – The CXO’s Guide

1. Watch Our For Tectonic Shifts In The Digital Media Watch out for new technologies, platforms and tools, as well as advancements in that which already exists. Will Facebook search replace Google in search dominance? Will WhatsApp, BBM, Skype, Facetime, etc. slowly but surely erode Facebook status updates, comments and likes given the way mobile […]

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