The Future of SEO – Why Brands Need to be Prepared
The way we utilise search engines is changing. It’s leading to a major, though mildly unpredictable revolution in how marketers approach Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Search was always about ‘User Intent’; but as more netizens go mobile, search engine results are becoming unforeseeably dynamic. Why? Because people don’t want to […]
How Does Zomato Make It So Yummy?
Zomato has invented some sort of secret ingredient, I think; something to add just the right amount of ‘masala’ along with the tempting flavour of urgency in everything they do. I don’t intend to undercut the gravity of the recent crisis situation at Zomato wherein its servers were hacked and personal data of its 17 […]
5 Brand Microsites with Excellent UX
Brand microsites deliver niche and sometimes topical content to target audiences. Unlike websites that people visit primarily to consume general information, microsites are built for more specific and current needs. They are also a wonderful medium for building a sense of urgency and driving online engagement. Thus, while staying light in terms of content, microsites […]
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BCWW
The PR guy @bcwebwise
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