Brand microsites deliver niche and sometimes topical content to target audiences. Unlike websites that people visit primarily to consume general information, microsites are built for more specific and current needs. They are also a wonderful medium for building a sense of urgency and driving online engagement.
The most effective brand microsites abide by 3 golden rules –
- Stick to a defined and singular purpose
- Build everything around the user
- Deliver a memorable experience
Today, we have 5 brand microsites that embody these virtues in their design, development, navigation and overall UX. So let’s jump right in!
The Movekars by Aditya Birla Health, is a responsive microsite and home of a friendly next-door ‘virtual family’ who teach visitors how to stay active through easy workout routines. The navigation lets visitors choose a particular member of the family to workout with, each having a different set of six 30-second ‘moves’.
Hero MotoCorp’s Hamari Pari uses thoughtful storytelling and adorable illustrations to sensitize visitors about the importance of education for the girl child. Though sophisticated and immersive in its storytelling, the microsite enables the entire user journey in just a few scrolls.
Bridgestone Ecopia tyres has a Google Maps enabled mileage calculator – an innovative UX for car owners who are unaware of the economical and environmental benefits that come with choosing the right tyre. Besides its sporty aesthetics, the microsite lets visitors enter vehicle and fuel type, destination, and current mileage to know exactly how much they could save with Ecopia tyres.
Launched around Diwali 2016, #LightUpLoC is an interactive microsite by ASUS for sending Diwali greetings to our brave jawaans, through virtual sky lanterns. The microsite delivers a surreal virtual environment; as the user launches a sky lantern, watching it float up with hundreds of others like it, headed to different points between Rajouri and Siachen on the virtually created LoC.
Camlin’s Experience app is a digital canvas that helps visitors experience Camlin products first-hand while creating their own art. The interface features drawing tools based on Camlin’s various art products such as sketch pens, crayons, pastels, water colours and others. It’s quite addictive and gives art lovers an opportunity to showcase their work on social media.
Psst.. If you have an idea that could someday make it to this list, we are always looking for people with your set of skills.