Category: Brand building

Brand building

Building Brand Authority through Thought Leadership

Meta’s annual audience research for close to three years has been quoting consumers’ shifting approach to choosing their brands. Values, ethos, character and social responsibility are what they look for, not purely great deals and hyper-convenience.  Which is where the distinction between a brand channel and a leader’s channel comes in.  Today’s audience expects brands […]

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Brand building, Digital Marketing, Marketing, Marketing & Communications

How To Maximise Media Returns on YouTube

Madhur Sugar exceeds Brand Goals with YouTube festive video campaigns The Challenge Madhur Sugar operates in a cluttered & commoditized category of Sugar. The brand faces strong challenges from the unorganized sector selling loose Sugar. Through this marketing campaign, Madhur Sugar wanted to drive recall and consideration in their TG of 18-45 Female Cooking Enthusiasts. […]

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Brand building, Digital Agency, Digital Marketing, Internet Marketing, Marketing, Marketing & Communications, Online Advertising

How To Make Digital Deliver Business ROI

Digital Marketing Brief

Leveraging Agency Relationships To Meet Your Business Goals. Will start by sharing a recent experience that is common place and you may resonate with. I was talking to a brand team about the experiences that are important while defining the digital strategy. Brand manager ‘I know it, it’s one of the important aspects our organization […]

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