Digital Marketing, Digital Trends in India, Future of Digital Marketing, Google Search, Search Engine Optimization

Should we lockdown our SEO as the world stays in lockdown?

SEO (Search Engine Optimization) is a way for the SERPs (Search Engine Ranking Pages) to go through your content by crawling the websites, indexing them and finally ranking them. Even though the world has gone into lockdown, our crawlers have not! They are still looking at your content – learning the keywords and search terms – and figuring out which listing to offer to the searchers.

So, what’s the bright side of SEO?

  • Many people are in self isolation and predictably bored. Hence, shopping from home and internet usage is at peak.
  • Future is and will be online marketing.
  • Other businesses might be thrown off their game. This is a great time to take advantage of lesser competition and gain a competitive edge. Not just for now but also when the world reopens again.

Why should you continue SEO during lockdown?

Hitting pause on SEO essentially means losing out on the ranking, the traffic and leads in 3-4 months. It will impact the hard work and effort put in so far.

There is a good chance your brand will be in a better position, as compared to competitors who chose to cease SEO.

Neglecting your SEO might make your business lose its organic traffic as well.  This might be difficult to rebuild once this period of lockdown is over.

If you maintain your SEO efforts you will not lose your organic search results. In fact, can retain them and even improve them, especially if your competitors have hit the pause button on their SEO!

Brand awareness and organic search results are often linked to one another. You want to show up when people are looking for you, don’t you?

Let’s take a look at the search spikes in different industries during lockdown

For an Adhesives business, organic impression has increased along with organic traffic. The organic traffic has doubled as compared to March 2020.

Organic impression has increased along with organic traffic by 80%  in the month of June as compared to March for Construction Pipes business.

For a Stationery business, the organic impression has increased along with organic traffic by 75% in the month of June as compared to March.

For an Automobile business in India, organic impression has increased along with organic traffic by 70% in the month of June as compared to March.
For an Automobile business in India, organic impression has increased along with organic traffic by 70% in the month of June as compared to March.

Search traffic has increased globally. In the Indian sub-continent in the markets of Sri Lanka and Bangladesh for example.

For both countries, organic impressions have increased along with organic traffic by 100% in the month of June as compared to March.

Final verdict for continuing the SEO services?

In our opinion, this is the best and right time to invest in SEO. Studies have shown people are using their phones to search for items and ordering online. You have a higher chance of turning up, if the crawlers and the searchers figure out you are their perfect match!

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