What is AI? AI Stands for Artificial Intelligence. It is a branch of computer science concerned with building high tech, smart machines that are capable of performing tasks that typically require human intelligence. Why is AI Important for Marketers? AI has become a crucial role for marketers. AI interprets and solves complex decisions based on […]
In today’s ever-evolving digital landscape, data-driven marketing has become a crucial component of any successful marketing strategy. As we move into 2023, digital marketing agencies (especially in India) must prioritize their efforts on data-driven marketing to stay ahead of the competition. In this blog, we’ll explore what data-driven marketing is, its benefits, challenges, and trends […]
According to a study by Statista, video ad spends are expected to reach $9.26 Billion by 2024. Currently the most trending content format on popular social media platforms including Facebook, Instagram and Twitter is videos. The last couple of years have seen the rise of short video format apps like TikTok, Moj, MX Takatak which […]
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