In the new world of marketing, Return on Investment (ROI) has become a key performance indicator for marketing managers. The shift is towards a real-time approach to evaluate how well marketing strategy is working, and how and where money can be best spent. Ideas are still the foundation of creative strategy, but it today has […]
1. Watch Our For Tectonic Shifts In The Digital Media Watch out for new technologies, platforms and tools, as well as advancements in that which already exists. Will Facebook search replace Google in search dominance? Will WhatsApp, BBM, Skype, Facetime, etc. slowly but surely erode Facebook status updates, comments and likes given the way mobile […]
Digital can be mainstream in 10 years Youth in the larger metros and hand-held devicescould be responsible for driving this change. Why? Already a major source for news even in real-time TV networks seeking online model to secure their share of the online revenue pie. Online ads are not just cheaper, but efficient and can […]
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