5 simple ways for getting website project completed by your agency faster.

Just got a brief from the boss that the website needs to be revamped?

The reason can be various, ranging from user visits dropping, numerous complaints from the stakeholders that the information on the website is obsolete, the design is dated etc. All those who have gone through the trauma of getting a project done through an agency will really understand this post very well. This blog is to help such people who are planning to execute a website project (Or a microsite) in the coming days.

  1. Content compilation
    This should be decided way before the website execution work starts. All stakeholders should be made aware that they would need to share their sections’ content before the agency is briefed about the requirements. Of course, there are exceptions for sections like Investors or News and Media which needs latest content. Here also, if this is a complete new website then these documents need to be kept ready at least for the initial content when the website goes live.The agency have to meet all the stakeholders of that project to do a proper and well documented requirement gathering so that no section content should be missing or should be kept for later which leads to lot of delays and chaos.
  2. Faster internal approvals
    All the inner stakeholders should be given a heads up on when and for what the approvals would be needed. Other than critical design approvals, for the rest of the designs a deadline should be mentioned.For eg. “Please note that if there is no feedback received by 6 pm today we will assume that the design is ok for going into HTML production.”
    This will ensure that the team member will either share a feedback or an approval around that stipulated time.IMP NOTE: The design stage is the actual Critical Path for a website project. Time saved here makes a huge impact on the overall timelines and considerably reduces the project time.
  3. Image Bank/Guidelines
    If there is an image guideline for your Organisation then that should be kept ready before hand from your internal creative team or your external brand creative consultant. If there is an Image Bank or Online stock image account that needs to be shared with the Agency at the earliest.Open source file of the Logo should be kept handy and shared with the agency. The open source file formats include .psd, .ai or .eps
  4. Server Hosting and Domain
    Domain name management is the other most important aspect of a website. By default, the ownership of the domain name should remain with the client. The agency can be given the task of managing and renewing the domain name.The hosting should be a done on a reliable hosting server as it is imperative that the website should never be down anytime.The hosting details should be shared at least 2-3 weeks before making the website live. If the staging server (testing server) is same as the live server then there will no issue. Otherwise the development team will need time to check whether all the software and plugins are in place for the final deployment. It will be a nightmare for both parties if server details are shared at the last moment and it is found that due to some software or plugins missing the website going live must be postponed.
  5. Change Requests
    This is the typical flow of a website project:
    Wireframe >> Design >> HTML >> Tech >> Testing >> UAT
    The user journey and flow should finalised during the wireframe level itself. Worst case scenario, the changes to the flow can be taken up during the design, assuming that it is a minor deviation from the wireframe. Changing the flow or deviating the flow or functionality done during production is complete no no! Because, if any change is requested after the UAT has been shared by the agency, the team will have to again go back to the drawing board (wireframes) and rethink lot of things. The agency has every right to charge for this additional effort which will have to borne by the client.

Please go through our website to understand the kind of work we do:
https://www.bcwebwise.com/our-work. We’re recognized as a top Creative Agency on DesignRush

If you have any requirement for any Website or Mobile APP development please reach out from here:



Performance linked pay for the Partners

As a kid , most of us would have received incentive from our elders for doing good job. If you will finish your homework, you will get a candy or you will be allowed to play with your friends. I used to recall it as bribe until we introduced performance linked pay in the organization for Partners.

Does performance pay really work? Who is the beneficiary, it is organization or its partners? If we again go through above example it was win-win situation for both the participants.

We faced the issue with one of our application development project which was based on innovative idea imbibing latest technology and management was planning to resell it in the market. For successful execution we tied up with well-known partner. We entered into service level agreement which was quite precise. With six month development timelines, project started very well , however since we were not expert in that latest technology we were dependent our partner for execution. We encountered certain issues which could have been addressed in a better way and average quality really affected our business plan, what if we would have offered some additional incentive which we could have been covered from this new business idea? The project quality and turnaround time would have been better? Intellectual intervention from partner’s end would have helped making the premium application?

So this incident made us realize that periodic evaluation of partners and measuring their performance is quite crucial particularly when they form the part of direct cost. Efficient evaluation leads to ensuring that right partners are appointed and contributing to the organization performance, but it was challenging to enhance or maintain the efficiency level. We thought of introducing incentive and penalty mechanism, but we were not clear how to implement this as this should not backfire to the bottom line of the organization, so we had to be realistic. On debating internally we arrived at few points which helped in deriving the framework

Why one should pay a bonus for services which partners anyways need to deliver as per service level agreement. So incentive can be annexed to the above average standards of services only?

We realized that strict standards of service will only work if they are crucial and achievable else partners may refuse to sign the agreement. So we needed to be fair while adding the incentive or penalty terms to the agreement. The terms needed to be clear, specific, measurable and well documented not leaving any room for negotiation. Incentive calculation had to be clear and partner needed to understand and accept it with great zeal as he/she was going to be compensated for the extra efforts and above standard services.

Further, acknowledgement and evaluation of incentive also we realized needed to be paid in a short span say a month after success was reported, this ensured that objective of the performance linked pay does not get lost in the process.

Keeping above pros and cons in mind, we started the initiative ‘Growing Together’ with our partner and introduced incentive mechanism in the system and performance linked pay has really worked well for us.

Driving Digital Within Your Company in 2019 – Part II

Top 10 Things You Can Do

Taking off from what I shared in the part one, now let us address each show-stopper to become the digital marketing maverick that you are waiting to be.

#1 Invest in digital talent. Hire an experienced and qualified digital marketing native, someone who has been an integral part of the digital business eco-system, Ecommerce or Online Publishers, or has worked with industries that have been early adopters of digital such as the Travel, BFSI segment.

#2 Start sharing business briefs with your digital agency and ask for their strategic recommendations on digital marketing to meet your business objectives, as opposed to asking for a Search, or Social media or a Website pitch.

#3 Have common de-briefing meets with your mainline and digital agency to discuss large briefs, challenges etc. Have common brainstorming planning sessions. Ask both agencies to come back with their recommendations for the larger piece. We’ve been through many of these sessions where we are invited, and more often than not, score higher in the response on ideas and recommendations made in these sessions, and yet, the mainline agency is then briefed to come back with the big strategy recommendation.

#4 Invest in digital technology training. We ourselves do Digital-Next sessions with key clients which have really helped our clients open up to technology-led ideas they would have otherwise never considered. For instance, the chatbot done for Bajaj Nomarks. Bajaj has been an early mover in investing in this space that only a rare fast-moving-consumer-good brand would consider.

#5 Invest in digital marketing seminars where top-brass in your company are invited as speakers or panelists, or are part of a round-table etc. Or, organize a round-table within your company inviting teams from other companies that have done well in leveraging the digital opportunity. Peer to peer sharing can be an eye-opener to higher-ups. Tata Steel has done wonders with its e-commerce start up Aashiyana, and has been invited to and has had their sharing session with Ultratech Cement for instance.

#6. No one likes to be told to do something, the response usually starts with why they should not. So share success stories, quotes and evangelism from unexpected corners. Rajesh Jejurikar, (@rajesh664). President, Farm Equipment Sector, Mahindra & Mahindra Ltd.for instance will tell you just how `smart-phone’ savvy rural India is becoming, if you track him at events or just follow him on social media, and then re-share his stories within your system.

#7. Be transparent with sharing performance and ROI from traditional media with your digital partner. Giving them a benchmark will help to achieve and surpass consistently, enabling digital evangelism within your organization.

#8 Build an appetite for experiment and failing. The rewards of eventual success will make it worth it – enough and more examples around you that stand proof. You cannot do digital marketing if you are risk averse. Because with the rapidly evolving technology piece, plus rapidly proliferating digital media, and increasing count of adopters each day, there is going to be a constant newness in digital media, unlike traditional benchmarks set by TV or Print wherein evolution of any kind dwarfs in comparison.

#9 Integrate digital into your overall media and map your conversion spikes. What do we mean by that? For example, time your experiments with mobile ad push, at exactly the time that your TV ad is showing. Location-targeting, so inside your grocery story, as she does her monthly shopping let the lady of the house get your offer pushed to her. See the immediate ROI with these experiments so the pilots can demonstrate results.

#10 Do before and after of digital SOV tracking. How? Track volume of consumer generated content if you are already using ORM tools, or check impact on volume of organic searches when you do an exclusive digital led campaign. Or run online research or polls, that can help you track or demonstrate cost-efficiencies coupled with key audience targeting that digital offers. Spend as much as you would on traditional media on a digital exclusive campaign – see the impact on sales.

Digital with rapidly evolving terrains, tools, analytics being introduced everyday needs to be imbibed as a culture, and indeed, the volume of things to learn and unlearn may seem formidable to take on. The benefits for business however are as much bigger and is a must to survive in an increasingly digitized economy. Lets get started.