Category: Future of Digital Marketing

Digital Marketing, Future of Digital Marketing, Marketing, Marketing & Communications, Social Commerce, Social Media, social media influencer marketing

5 Effective Ways to Improve Your Social Media Marketing Strategy Today

Social media has become an indispensable part of our lives. Whether we are scrolling through our newsfeeds on Facebook, checking out Instagram stories, or tweeting our thoughts on Twitter, social media has become the go-to platform for communication, entertainment, and sharing information. Social media management has emerged as a powerful tool for businesses to promote […]

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Data Driven Strategies, Data science, Digital Trends in India, Future of Digital Marketing, Machine learning, Marketing, Marketing & Communications

Using AI in Predictive Analytics: A Marketer’s Guide

Using AI in Predictive Analytics A Marketer's Guide

Online astrology websites have been the first movers on using Predictive Analysis. They’ve been using data and data-base driven technologies, for eons, to generate your horoscope within seconds. And today with AI, it can happen in real time, with real time data.  By analyzing large amounts of data, AI can identify patterns and predict future […]

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Digital Marketing, digital marketing influencers, Future of Digital Marketing

How will the rise of Metaverse platforms transform Digital Marketing?

What do rapper Snoop Dogg, investment bank JP Morgan Chase, luxury brand Gucci and sportswear brand Nike have in common? These diverse brands are all convinced that the Metaverse will be the next big thing in digital and are building their presence across different metaverse platforms such as Decentraland, Sandbox, Roblox, etc. According to Cathy […]

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