Look around and you’ll find everyone on their phones. Be it your mom, the auto driver, the boyfriend, or the boss! The one thing undoubtedly that everyone’s glued to today – is the phone and more than that Social Media. The biggest and strongest influencer for most purchases today and we are thinking in the […]
Social media marketing is no more a choice of certain industries but the norm. However, the process of finding and reaching out to your target audience on social media can seem chaotic at first. With evolving algorithms and shifting users, reaching your ideal audience feels like navigating a maze blindfolded. Social media has brought marketing […]
Think of influencers as modern-day shopkeepers in a bustling marketplace. They curate their ‘storefronts’—social media profiles—with carefully selected products, engaging visuals, and compelling stories. Each post becomes a virtual shelf display, enticing customers to explore and purchase.Influencers are transforming into digital shopkeepers, steering the buying decisions of millions through engaging content and trusted recommendations. The […]
Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.