Social media marketing is no more a choice of certain industries but the norm. However, the process of finding and reaching out to your target audience on social media can seem chaotic at first. With evolving algorithms and shifting users, reaching your ideal audience feels like navigating a maze blindfolded. Social media has brought marketing […]
Think of influencers as modern-day shopkeepers in a bustling marketplace. They curate their ‘storefronts’—social media profiles—with carefully selected products, engaging visuals, and compelling stories. Each post becomes a virtual shelf display, enticing customers to explore and purchase.Influencers are transforming into digital shopkeepers, steering the buying decisions of millions through engaging content and trusted recommendations. The […]
With the social media-scape proliferating, brands go toe-to-toe with one another in a bid to garner and retain their audience’s attention. Influencer marketing comes into the picture to increase brand visibility by fostering trust and credibility amongst the audiences. Before we deep dive, let’s deep dive into the role of social influencer and influencer marketing. […]
Tanvi is a digital native and a seasoned professional with gastronomic aspirations of astronomical proportions. With a pen in one hand and a coffee mug in the other, she spends her time concocting narratives, daydreaming, reading books, watching movies, and foraging for culinary treasures with her trusty sidekick, the fork.