Category: Data science

Data Driven Strategies, Data science, Digital Agency, Digital Marketing, digital marketing influencers, Digital Trends in India, Future of Digital Marketing

The Value of Data-Driven Digital Marketing in 2023

In today’s ever-evolving digital landscape, data-driven marketing has become a crucial component of any successful marketing strategy. As we move into 2023, digital marketing agencies (especially in India) must prioritize their efforts on data-driven marketing to stay ahead of the competition. In this blog, we’ll explore what data-driven marketing is, its benefits, challenges, and trends […]

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Data Driven Strategies, Data science, Digital Trends in India, Future of Digital Marketing, Machine learning, Marketing, Marketing & Communications

Using AI in Predictive Analytics: A Marketer’s Guide

Using AI in Predictive Analytics A Marketer's Guide

Online astrology websites have been the first movers on using Predictive Analysis. They’ve been using data and data-base driven technologies, for eons, to generate your horoscope within seconds. And today with AI, it can happen in real time, with real time data.  By analyzing large amounts of data, AI can identify patterns and predict future […]

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Data Driven Strategies, Data Mining, Data science, Machine learning

It’s Time for Data-Driven Strategies: Well who in the organisation will decide that? CTO or CMO

Big Data is a buzzword you’re hearing everywhere. But it’s not just a buzzword or a trend, it’s a movement of understanding your customers, your unique buying cycle, and your content strategy. To think of it, it may sound simple but is it that simple? Answer is Yes & No. Why both, because if you […]

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