Category: Future of Digital Marketing

Digital Marketing, Digital Trends in India, Future of Digital Marketing, Marketing & Communications

The Ultimate Guide to Metaverse Marketing

While there are plenty of theories about the ‘Metaverse’ and how it will change the way we socialise, consume content and work / play on the internet, the one definition about the Metaverse, that made complete sense was by tech entrepreneur and Podcaster, Shaan Puri who says: If you think that’s profound, here’s what he […]

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Digital Marketing, digital marketing influencers, Future of Digital Marketing, influencer marketing, video marketing

GUEST COLUMN: How video marketing drives maximum conversions

93 per cent marketers agree that it’s an important part of their marketing strategy. Mumbai: The rapid growth of TikTok globally, as well as Instagram releasing ‘Reels’ over the last couple of years, is a testament to the rise in video consumption, with users preferring to watch short video clips on their mobile devices. These […]

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Digital Marketing, Digital Trends in India, Future of Digital Marketing, Google Search, Search Engine Optimization

Should we lockdown our SEO as the world stays in lockdown?

SEO (Search Engine Optimization) is a way for the SERPs (Search Engine Ranking Pages) to go through your content by crawling the websites, indexing them and finally ranking them. Even though the world has gone into lockdown, our crawlers have not! They are still looking at your content – learning the keywords and search terms […]

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