Google’s U-Turn: Third-Party Cookies Live On
The digital advertising world has been thrown into a state of flux once again. After years of speculation and anticipation, Google has finally announced its decision regarding third-party cookies. And the verdict is: they’re staying. In a surprising move, Google has reversed its previous plans to phase out third-party cookies in its Chrome browser. Instead, […]
Don’t Get Burned! Common Mistakes to Avoid When Working With a Digital Marketing Agency
Many questions arise when you start a business. You’re the CEO, cheerleader, product whiz, and sometimes even the janitor (we’ve all been there!). In today’s digital age, a strong online presence is crucial, but knowing all verticals like SEO, social media marketing, Adwords can be overwhelming for one person. That’s where digital marketing agencies come […]
The Best Performance Marketing Channels For Dominating The Digital Market
When it comes to delivering the performance – sales, leads and others, there are very few channels that fit all. Channels performance depends on its capability such as audience targeting / retargeting, bidding options, tracking, analysis and optimization. Below are the channels which work towards the bottom funnel goal and are highly suggested to be […]
About Author
VISHAL A
With 10 years in digital media marketing, Vishal today heads media at BC Web Wise.
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