Category: digital marketing influencers

Digital Marketing, digital marketing influencers, Future of Digital Marketing

How will the rise of Metaverse platforms transform Digital Marketing?

What do rapper Snoop Dogg, investment bank JP Morgan Chase, luxury brand Gucci and sportswear brand Nike have in common? These diverse brands are all convinced that the Metaverse will be the next big thing in digital and are building their presence across different metaverse platforms such as Decentraland, Sandbox, Roblox, etc. According to Cathy […]

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Digital Marketing, digital marketing influencers, Future of Digital Marketing, influencer marketing, influencer marketing platform, influencer marketing strategy, Internet Marketing, social media influencer marketing

Influencer Marketing In The Times of The Metaverse

As marketers, over the last couple of years, we’ve all either included an ‘Influencer Marketing’ component as part of our overall 360 marketing campaigns or watched, discussed or critiqued one done by other brands and agencies. Last year saw a new entity spawning itself and spreading like wildfire. If you’re wondering what I’m referring to, […]

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Digital Marketing, digital marketing influencers, Future of Digital Marketing, influencer marketing, video marketing

GUEST COLUMN: How video marketing drives maximum conversions

93 per cent marketers agree that it’s an important part of their marketing strategy. Mumbai: The rapid growth of TikTok globally, as well as Instagram releasing ‘Reels’ over the last couple of years, is a testament to the rise in video consumption, with users preferring to watch short video clips on their mobile devices. These […]

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About Author

YORICK PINTO

Yorick Pinto loves all things digital. When he's not breathing digital, you can find him reading, drinking coffee or playing / watching football.

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