Alter, a local Brooklyn-based clothes showroom has made use of its Twitter handle to gain a massive fan-base of stylists and potential customers. With tactical promoted posts, it has been able to achieve a sizeable 250 percent increase in its follower base, which has eventually triggered higher in-store visits and better sales. ‘Clean Air in […]
Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.