When it comes to digital marketing, it’s important that you take advantage of a wide range of channels. This way, you ensure that you are reaching as large of an audience as possible. That being said, focusing on channels such as email marketing and social media can do wonders for your brand. Not convinced? Here […]
Alter, a local Brooklyn-based clothes showroom has made use of its Twitter handle to gain a massive fan-base of stylists and potential customers. With tactical promoted posts, it has been able to achieve a sizeable 250 percent increase in its follower base, which has eventually triggered higher in-store visits and better sales. ‘Clean Air in […]
Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.