Consumer Experience, Marketing & Communications

LIVE (Events) in the Time of Corona

With due apologies to Gabriel Garcia Marquez Image Source: Business Insider If you’re reading this right now, it’s safe to assume that you’re among the lucky ones who can manage to work from home, in light of the health & safety risks associated with the #Corona virus. In this post, we take a look at […]

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Influencer Marketing: 7 Common Mistakes You’re Making

Unless you’re living under a rock, you would have come across the term ‘Influencer Marketing’ at least 817 times in the last week! Speaking about Influencer Marketing, you would know that it is one of the hottest buzzwords spoken by marketers for building your brand online. Honestly, Influencer Marketing is pretty simple – a business […]

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