Google’s U-Turn: Third-Party Cookies Live On
The digital advertising world has been thrown into a state of flux once again. After years of speculation and anticipation, Google has finally announced its decision regarding third-party cookies. And the verdict is: they’re staying. In a surprising move, Google has reversed its previous plans to phase out third-party cookies in its Chrome browser. Instead, […]
It’s Time for Data-Driven Strategies: Well who in the organisation will decide that? CTO or CMO
Big Data is a buzzword you’re hearing everywhere. But it’s not just a buzzword or a trend, it’s a movement of understanding your customers, your unique buying cycle, and your content strategy. To think of it, it may sound simple but is it that simple? Answer is Yes & No. Why both, because if you […]
About Author
JAYA BHATIA
Jaya is experienced across Digital Businesses using technology to create new value in business models, customer experiences and the internal capabilities that support its core operations.
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