The Infamous Social Media Algorithms
With most popular networking sites including Twitter, Facebook and Instagram moving from a chronological timeline to a ‘preference based’ timeline, social media has been questioning the filter bubble mechanism. Earlier last year, networking sites began to implement algorithms that determine a user’s preference through post engagement, relationships with other users, historical data, and various other […]
Why Brands Should Invest in Continuous SEO
The internet is evolving through constant change like any other ecosystem. To succeed, businesses have to deploy well thought and proven strategies to retain or improve their standing vis-a-vis the competition. Day in and day out. SEO is their primary tactic to deal with this change and stay ahead of competitors. After all, an easily […]
The Mad Men of Generation Z
Potatoes. And a guest lecture in LR-63 at St. Xavier’s College, Mumbai. Having spent over a year with my favourite creative partner, who is a cusp between Millenials and Generation Z; I knew that I had to finish my 21-slide-ppt lecture with “Thank You” and an image of a sack of Potatoes next to it. […]
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ANTHONY PADAYACHI
A seasoned digital native on a constant pursuit of insights that lead to effective-creative storytelling.
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