Online Reputation Management, ORM, UGC, User Generated Content

Online Reputation Management: How to Make Your Brand Stand Out!

Well, today’s world is becoming digital but still there are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales. Therefore, every brand has started focusing on their social media strategy, because social media plays a key role when it comes to online reputation. Everyday, users post things online about brands. Sometimes these are good or bad, while the rest of the times it’s neutral. Some of these online chatter get noticed while the rest get left behind. Extremely good things and controversially bad things get popular – and go viral. Social Media Reputation management is a fluid and critical platform for your online reputation management . Social media is the key to online reputation management. If you’re not already engaging in some level of social media monitoring, you should be.

Here are three easy steps to handle your Online Reputation:

Be active on social

In addition to allowing you to address any negativity as and when it comes, having an active Twitter, Facebook and LinkedIn Page helps your website rise in Google’s rankings. When someone looks for your business online, they’ll first see your active social networks which means they’re far more likely to look for more information there.

Be a social listener

If you constantly track what people are saying about your brand, you will be able to take action every time a good or bad comment is posted. This means more scope for connecting with your fans, problem-solving, and getting potential clients.

Engage with your Audience  

Your customers put their trust in you when they make buying decisions, whether you’re part of a software giant or sell a popular service. One way they can create that trust is with a positive brand image. Online Reviews plays a major role in customer’s buying behavior and decision making. Customer complaints are a goldmine of information that can improve the business. In addition to helping maintain a bond with the consumer, a positive brand image can actually sway buying decisions. Online Reviews plays a major role in customer’s buying behavior and decision making. Customer grievances are a goldmine of information that can improve the business.

If you don’t believe me, just take a look at these statistics:

Source: BC WEB WISE survey amongst 1500 customers pan-India in the age group 25 to 45.

How Online Reputation Management & SEO improves online reviews.

One of the key factors behind how high or low your site ranks on Google is your online reputation. Google’s ranking algorithm takes into account the frequency, overall rating and length of your reviews to determine where you fall in search results — the first page, the second or the 10th. Considering businesses on the first search engine results page receive almost 95% of web traffic, you need customer feedback to be seen online.

A lot has changed in terms of the internet, online users and search engines over the last few years. The web is full of even more content of every possible description. If your brand has been around for any length of time, customers have probably had something to say about it online. The first step to managing your online brand reputation in digital space is to take SEO seriously. When local searches are performed, search engines want to provide their searchers with the best local businesses in the search results. One way the search engines can determine this is by the number of positive and negative reviews that are online about your business. Research has shown that online reviews play a part in where your site ranks against your competitors.

A good online reputation management company makes good use of SEO and other tactics to create or maintain a positive image of a brand, company, or individual. ORM and SEO has to go hand-in-hand, Search Engine Optimization cements the search results, giving them longevity as well as better performance. ORM includes not just using SEO but in addition, social networking, blogs, review sites, etc. Managing your entire online presence is a very lengthy process. When you include all the above information then it leads to ORM.

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