Category: Internet Marketing

Internet Marketing, Marketing & Communications, Search Engine Optimization, Website

5 Ordinary Link Building Strategies that Leave Your Site Exposed

Link building continues to be one of the most important SEO strategies you can implement. This has been the case since Google took over from Altavista as top search engine. It will continue to be important in the future. Why? Links are an incontrovertible way for the search engines to check the veracity of your […]

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Digital Trends in India, Facebook, Future of Digital Marketing, Internet Marketing, Marketing & Communications, Online Advertising, Return on Investment, ROI, Social Media, Twitter

Micro Targeting Using Paid and Owned Media

A much more specific form of market segmentation is possible today, as opposed to the generic profiling of consumers that erstwhile marketers used to conduct. This provides impetus to micro targeting- personalized marketing tactics relevant for a small, well-defined group, in contrast to large-scale campaigns for broad segments. The need for narrower segmenting, and coming […]

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Digital Trends in India, Future of Digital Marketing, Internet Marketing, Marketing & Communications, Online Advertising

Aspirations, Being Replaced By Trends?

A lot is said about targeted advertising. That it reaches only the right people, at just the right time. That it is the perfect push, sending across the message to the perfect target audience, at that point in his or her day when they just couldn’t have done without your product. That there is more […]

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