10 years is a long time – Farmville was the flavour of the month on Facebook, and Avatar had hit the movie theaters worldwide, becoming the must watch movie. Since then, a lot of predictions have been made on online video and how can marketers leverage them. And, among all other predictions made so far, […]
Making the decision to hire an outside agency to work on building your brand on social media is an important move. Social media is such an important part of your brand that you would be doing yourself a disservice if you did not go the whole length to decide on your social media partner agency. […]
The Trendsetter – #ThatOneFriend With Friendship Day round the corner, we decided to do a Twitter campaign for our client, Fevikwik – India’s leading adhesive brand that bonds instantly! The idea was to celebrate bonding with friends and create buzz for Fevikwik on Friendship Day through a contest. We aimed to get @Fevikwik_tweets or the […]
Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.