When it comes to digital marketing, it’s important that you take advantage of a wide range of channels. This way, you ensure that you are reaching as large of an audience as possible.
That being said, focusing on channels such as email marketing and social media can do wonders for your brand.
Not convinced? Here are some statistics that might change your mind:
By combining the strengths of both email marketing and social media, you can:
Here are the most effective ways to combine email marketing and social media marketing:
Source: How to Combine Email Marketing and Social Media by Campaign Monitor
Ash Salleh is the Director of SEO at Campaign Monitor, where he works closely with content, copy, and analytics teams to improve site-wide optimization. Prior to his time at Campaign Monitor, he also provided SEO and digital marketing expertise at Zappos and Axiata Digital.