Capturing the attention of social media users with banner ads or click baits is a tough job. The recent trend of sharing memes over social media has made this task much easier than ever before. Meme marketing is one of the best inventions in this digital era.
From children to the baby boomers, everyone is happy sharing memes with their loved ones. Sharing memes has become a voluntary habit of dwellers on social media.
2.2 Increases engagement
An average person with a smartphone spends approximately 2 hours surfing on social media channels. This gives a fair chance that they are having a good laugh at memes.
Advertisements with only promotional content will get you very low engagement. A majority of people will only scroll past such content. Whereas memes help you to boost participation in your posts organically. If viewers are amazed by the idea you might even get likes on it. Or maybe lots of commenting and sharing. If the meme becomes viral, it would be a natural promotion for your brand. That too without making much of an effort. Getting a hold of the right type of memes will attract a good number of followers on your page. Occasionally, memes can also lead to page likes as well as visits to the website providing you more back-links. Thus enabling more awareness of your products (which means increased authority and therefore rise in sales).
2.3 Keeps audience entertained at low cost
More and more marketers are making use of memes to keep their audience occupied. Memes can relate directly to the spectators while also connecting the message to your brand. Moreover, they can be a low-cost way of communicating with the audience while being interesting at the same time.By targeting the audience’s common struggles in a humorous way, companies build a community of admirers around them. A sense of belonging is created. The content in this way sticks to the memory of the customers making the brand memorable as well. Make the tune catchier so that your audience enjoys and gives you more clicks in return.
3.1 Avoid direct promotion
Concentrate on getting more engagement rather than direct promotion of the services.
This is meme doesn’t look very appealing. The reason is it has focused only on advertising the company. Whereas this one is eye-catchy plus it has a very subtle way of advertising.
You can easily guess what brand this represents. Yes, you are right! – It is Netflix. They didn’t even show their logo or give its name. But they did their homework by researching their audience’s behavior. And they got targeted the common behavior of its users. Thus, the memes went viral giving Netflix effortless promotions. To make memes like this one, you must define your audience. Gather facts on:
Find out your tone accordingly by getting data on the points mentioned above.
3.2 Use fresh content
Keep an ear out to know what is trending. Meanings of memes change over time. And they can become outdated too.
It is possible to use an existing meme or create one of your very own. As long as you play it right, creating a meme can outweigh the virality of existing memes. But be sure to make use of something in fashion at the moment. Your efforts would go unnoticed if you use something that is outdated.
It would be an additional benefit if you could find something that would stay fresh for a longer period of time. Meaning evergreen image or video would be a bonus.
3.3 Ideas must be easy to understand
Accept the fact that not everyone understands memes. So, you not only need to be humorous but also as simple as possible. Take care of the words you use. Avoid technical terms. It must be clear to someone who does not work at your company.
3.4 Add actions
Add some suggestions to react to your memes or captions. For example:
Use relevant hashtags to make the meme visible in search results. You can ask questions related to the meme to get comments. Generating poles is a new feature on Instagram and Facebook.
By adding such things you can achieve increased involvement on your page with memevertising.
Share your favorite memevertising with us in the comments below.