And it’s a beauty!
What makes the recognition really special is that it’s our very first Blue Elephant (Art Direction in Digital Marketing).
Let’s call it conclusive evidence of the fact that God is in the details, because the idea that has brought the Blue Elephant award our way is ‘See Ganesha‘ – a Ganeshotsav campaign from 2015 that expressed the devotion of millions of Indian households to the deity.
See Ganesha was a series of striking visuals shared by ASUS India on social media around Ganeshotsav to engage fans with the PixelMaster feature of it’s ZenFone 2 smartphones. The visuals depicted various naturally occurring and delicate forms of Ganesha in the tiniest sprouted pulses through macro-photography, asking fans to #SeeWhatOthersCantSee
Read the full story about the campaign here.
Well if God is in the details, his little angels have to be everywhere around us! Which brings us to the delightful Hamari Pari microsite for Hero MotoCorp‘s CSR initiative for the girl-child that was an in-book winner at Kyoorius. Based on the simple insight that empowering the girl child with education can improve the lives of those around them, HamariPari.com used an animated-narrative technique and adorable illustrations to tell the story of ‘Pari’ with every scroll.
To add to our excitement on winning the award, Kyoorius pulled off an event that is probably among the most stylish and professionally organized advertising awards in India. The best creative work in recent times and who’s who of the Indian creative landscape packed inside a huge dome bathed in neon blue – it all made the awards night a magical experience!
Great work, great award, great party! With its 3rd edition, Kyoorius has definitely secured a place among the top creative awards and annual destinations for advertising professionals. And we’re just getting curious!