VARUN PARKASH

UGC, User Generated Content

In the age of Metaverse & AI, Customer speak is still paramount!

The Digital Revolution is rapidly developing with strong advancements in the Metaverse as well as Machine Learning. Yet one aspect remains core to every experience a brand caters to, which is their customers. Today‚Äôs customers like to be a part of a brand as much as brands want to be part of the customer’s life. […]

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Digital Marketing, Future of Digital Marketing

Transcendence is a necessity

5 years ago if I wanted to start a business, I would have partnered with a major retail giant. They have outlets all over India, they have a loyal customer base and I knew the shelf space that I got would deliver the revenue that I wanted. Today, that shelf space will cost me more […]

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