Having a basic social page set up on a social platform was considered good practice for brands.
In today’s digital age, it’s critical to have a strong social media presence backed with a proper strategy, planning & intent of reaching the right target audience to help stay ahead of the competition. It also plays a key role in building loyalty within the consumer funnel.
When creating a strategy for your brand on social media, it’s important to follow the below steps:
Start by understanding the upcoming marketing goals and be clear on how you want your social media content strategy to help you move closer to these goals. This will help select the ‘right’ content mix for your brand.
Deep dive into what competitor brands are doing, which platforms they are present on and try to identify content gaps that can be exploited in helping achieve your content strategy.
It is important to identify & understand your TG’s persona, content consumption habits as well as spending habits for your brand’s category. This can trigger the need to set up more lead generation activities, contests & more.
It is important from the start to ensure that you create a strong visual identity using your guidelines and ensuring that the visual look & feel along with the tonality remains consistent with what your brand stands for.
Creation & maintaining a content calendar will help align different departments in the organization and help collaborate better amongst themselves.
Driving consistency is key and posting at regular intervals of time will help keep your audience engaged.
Stay ready and ensure you engage with positive comments while also addressing queries & concerns with existing customers where required. Building a two-way relationship helps build a strong community and increases brand loyalty.
Do not be afraid to try new formats or different topics related to your category. It’s important to experiment and see what resonates with your audience on the social platform.
Do not be afraid to experiment with new formats or different topics related to your category. It is essential to explore new potential social media platforms which cater to your brand.
Last but not the least, ensure your content is shareable and helpful to ensure that the overall reach of the content extends across different platforms.
For over a decade in the industry, Varun's core focus has been in building long lasting client relationships. He strongly believes that team work makes the dream work!