Month: February 2017

Ecommerce

Why Consumers Display Less Brand Loyalty when Shopping Online

The landscape of online shopping in India is seeing radical changes. The perception of the Indian consumer is changing considerably .With more of internet and easily available Wi-Fi zones the awareness and engagement is ever increasing. Increasingly, consumers are using internet as a tool for pre purchase information collection. Although technical details and specifications about […]

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The Infamous Social Media Algorithms

With most popular networking sites including Twitter, Facebook and Instagram moving from a chronological timeline to a ‘preference based’ timeline, social media has been questioning the filter bubble mechanism. Earlier last year, networking sites began to implement algorithms that determine a user’s preference through post engagement, relationships with other users, historical data, and various other […]

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Why Brands Should Invest in Continuous SEO

The internet is evolving through constant change like any other ecosystem. To succeed, businesses have to deploy well thought and proven strategies to retain or improve their standing vis-a-vis the competition. Day in and day out. SEO is their primary tactic to deal with this change and stay ahead of competitors. After all, an easily […]

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