When the cross-platform instant messaging service, WhatsApp was launched by 2 former Yahoo employees in 2009, nobody would have offered 1 in a million odds for its current popularity. From being a rage amongst smartphone users for its brilliant chat, media sharing and integrated mapping features, this platform is now a powerful marketing tool as […]
1. Watch Our For Tectonic Shifts In The Digital Media Watch out for new technologies, platforms and tools, as well as advancements in that which already exists. Will Facebook search replace Google in search dominance? Will WhatsApp, BBM, Skype, Facetime, etc. slowly but surely erode Facebook status updates, comments and likes given the way mobile […]
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