Month: December 2021

Ecommerce, Social Commerce

Social Commerce – Kiya kare kiya na kare yeah kaissi mushkil Hai!

Research has shown that making shopping decisions can help reinforce a sense of personal control. It can also ease feelings of sadness. In addition, just browsing, scrolling or window shopping (but not buying something) can also be positively impacting your mood. Retail therapy is thus proven to be good for overall health and wellbeing. And […]

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Attention, Attention economy, Customer Experience, Digital Marketing, Loyalty, Marketing, NFT, Tokens

Understanding the Attention Economy – And its implications for the Advertising Industry

What would be the most scarce resource in today‚Äôs information-rich world? If your answer is highly skilled talent (labour) or funding (capital), you would be far from the truth!  If Thomas H. Davenport and John C. Beck of the Accenture Institute for Strategic Change are to be believed, then attention is the most valuable and […]

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Digital Trends 2022, Digital Trends in India

Technology Trends 2022

The technology landscape is changing drastically  with the advent of newer  technology , new technology created  using technology itself  AI & ML are classic examples . It is  very difficult to predict  the future in the technology industry due  to the dramatic changes in technology and limitless  challenges to innovation. The transition from one network […]

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