Facebook Introduces Offers, Share exclusive offers only with Facebook fans for free!

It appears that in a bid to become advertiser friendly, and get closer to delivering ROI, Facebook has introduced Offers. With this option, brands can now provide exclusive offers to their Facebook fans via status updates. Facebook evidently also hopes that these posts will be further promoted by brands to reach a larger audience.

Facebook Offers

Facebook Offers Display

This is how it appears on the page next to Status Updates:

The way in which you post an offer further has 3 options:

Options for Facebook Offers Posting

This appears to be in beta as not all brand pages have it, so don’t be surprised if your brand page is not showing up this option. May be you could contact your Facebook relationship manager to get this enabled for you.

The brands we stumbled across using this feature is the etailer brand Fashionandyou.com and firstcry.com on its fan page.

Fashionandyou.com Facebook Offers
First Cry Offer on Facebook Availed By Fan

Once a fan avails of an offer, you get further visibility as their engagement becomes known to their friends.

Clearly Facebook is exploring newer and relevant means to appeal to the brands that are using its platform to engage with an audience, and hoping that these measures will help to increase advertising spends on the social network. After all with General Motors announcing that it was pulling out of Facebook, did send ripples in the market questioning Facebook’s advertising’s efficacy.

Further unlike a Google that has been focusing its sales pitch on ROI, the social network has had done little to build and market advertiser-led case studies , even while it attempts to assist marketers with analysis at a click on the reach and engagement your Facebook initiatives have managed to achieve.

But the real question is that just like Google’s practices that can be questioned particularly when it comes to PPC, and its algorithms can regularly challenge many an SEO expert (search engine optimization) equally challenging is Facebook’s own mechanisms of ensuring that a limited number of users only can see your posting. Facebook has the Edgerank.

Not more than 16 per cent of your Facebook friends can see a wall post or status update. While you can adopt various strategies to try to increase the reach, fact is that all of this requires more hard work and resources, and use the `promote‘ feature and `offers’ feature might just help you reach many more of those audiences faster!

How To Trend On Twitter – A Case Study On Fevikwik Friendship Day Campaign

The Trendsetter – #ThatOneFriend

With Friendship Day round the corner, we decided to do a Twitter campaign for our client, Fevikwik – India’s leading adhesive brand that bonds instantly! The idea was to celebrate bonding with friends and create buzz for Fevikwik on Friendship Day through a contest. We aimed to get @Fevikwik_tweets or the hashtag (#ThatOneFriend) trending.

The campaign:

We invited tweeps to share something cool, meaningful, quirky and fun about #ThatOneFriend – a commonly used cyber phrase. Everybody has #ThatOneFriend friend they can borrow from and not bother to repay, or one who knows too much, or one they always call when they’re sad – tweeps had to name or tag that friend in their tweets to win a prize for themselves and the friend. These tweets were targeted to @Fevikwik_tweets.

We started talking about the contest on Facebook & Twitter 2 days before the contest. This helped create a buzz on the social platforms. Our fans and followers were already aware of the upcoming contest which increased the curiosity among them.

Fevikwik Twitter Campaign

Twitter Campaign Launch Tweets

The contest was announced on Friendship Day at around 10 a.m.

Fevikwik Twitter Campaign Response

Twitter Feed Responses

Tweeps responded with some witty, cool and meaningful tweets.  They tagged their friends to show their love on Friendship day. Many used #ThatOneFriend to hilarious effect. @Fevikwik_tweets engaged in active conversations with these tweeters to popularize the hashtag. Soon enough the Twitterverse was abuzz with mentions of #ThatOneFriend who was their support in times of need, who was their movie partner, who they could call up even at random hours, who was always broke, who never showed up on time and likewise.

With such a huge response it was not long before #ThatOneFriend was trending in Delhi followed by Mumbai. As more and more people picked up on the hashtag, an India trend was not far in sight.

Fevikwik Twitter Campaign Trends

Fevikwik Twitter Campaign Starts Trending

Even hours after the contest was closed, #ThatOneFriend was trending. It was not about the contest and the gratification anymore! The sheer joy of being able to thank their friends for their love and togetherness over the years made this hashtag popular with the tweeple.

Also, with over 500 mentions for @Fevikwik_tweets and an increase of about 50 followers, the brand garnered greater visibility and is now able to reach out to a larger number of people on Twitter!

Key Learning:

Being topical and actively engaging in conversations with tweeps led to an increase in our visibility over the twitterverse. It helps to talk to people rather than just giving them a topic to talk about.

 

What All Is Included In Digital Marketing, This Image Has The Answers

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