GUEST COLUMN: How video marketing drives maximum conversions
93 per cent marketers agree that it’s an important part of their marketing strategy. Mumbai: The rapid growth of TikTok globally, as well as Instagram releasing ‘Reels’ over the last couple of years, is a testament to the rise in video consumption, with users preferring to watch short video clips on their mobile devices. These […]
Video Marketing – The New Normal in 2020
10 years is a long time – Farmville was the flavour of the month on Facebook, and Avatar had hit the movie theaters worldwide, becoming the must watch movie. Since then, a lot of predictions have been made on online video and how can marketers leverage them. And, among all other predictions made so far, […]
Video Marketing: A Lucrative Opportunity for Digital Marketers
We all receive a number of marketing messages through the day- from Print Ads in our Morning Newspapers to TV Commercials, Billboards, Emails, Promotional SMSs and more. In this never-ending stream of marketing messages directed at us 24×7, only a handful actually strike a chord with us. Why is that so? As marketers, it is […]
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SHAYESTA SHAHZABEEN
A marketeer, research fanatic and love reading about brands. I am a seeker, who sees unlimited opportunities and is guided by a value system that focuses on doing good.
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