The Trendsetter – #ThatOneFriend With Friendship Day round the corner, we decided to do a Twitter campaign for our client, Fevikwik – India’s leading adhesive brand that bonds instantly! The idea was to celebrate bonding with friends and create buzz for Fevikwik on Friendship Day through a contest. We aimed to get @Fevikwik_tweets or the […]
The power of Twitter cannot be underestimated
Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.