5 Ordinary Link Building Strategies that Leave Your Site Exposed

Link building continues to be one of the most important SEO strategies you can implement. This has been the case since Google took over from Altavista as top search engine.

5 Ordinary Link Building Strategies that Leave Your Site Exposed

It will continue to be important in the future. Why?

Links are an incontrovertible way for the search engines to check the veracity of your website.

A Google Search Quality Strategist survey found that one of the most important aspects of SERP is link building, with the other being quality content or having a great blog.

If you are not building links, then you are losing ground in the highly competitive world of digital commerce.

However, this system is not perfect. There are always bad marketers who know how to get around the system. Because of this, Google and the other search engines are always changing the rules for link building.

The strategies that worked even 6 months ago will not work today. What’s more, some link building strategies may even create a security risk for your website.

Let’s take a look at some of the old strategies that may have aged out (or never been viable in the first place).


1. Listing in Every Web Directory

Listing in web directories used to be not only viable SEO, but necessary for good SEO. This is not the case now. There are very few directories that are worth the time to list in.

Basically, when you compose a link building strategy by using directories, you are investing in a mutual fund of their backlink profile. If the directory does not have a good backlink profile, then your site loses out by being listed on it.

Under no circumstances should you use the web directory listing as a scaled strategy. If you are going to list your website in them, you must vet them thoroughly.

Use directories that are in your industry, and make sure those directories are high quality.

2. Link Building through Automated Software

In previous business generations, the amount of links that you had connecting to your website was a vital part of your online profile.

Today, Google and the rest of the major search engines put much more emphasis on the quality of your links than the total number.

Automation would be a perfect solution if things were still the same as three years ago. Using software dedicated to the task definitely gets things done more quickly.

However, the landscape has completely changed. It has done a complete 180. Using automated software with no filter is a very, very, very bad idea.

Neil Patel did state that the quantity of links pointing to a site accounts for 22.33% of its SERP profile. However, this is not an excuse to spam your link building, because Neil was talking about quality links only.

The Skyscraper Technique from Brian Dean is a great application of link building in the right way. He increased his search traffic by 110% in 2 weeks, but he definitely focused on quality links.


Not only traffic generation but brand visibility, authority, influencer marketing, credibility boost and site ratings are impacted in a big way.

3. Spamming Your Favorite Keywords

Using variation in your anchor text is definitely a great idea. Google knows how to read now, and simply trying to spam a keyword will do nothing but get your site ignored by the search engines.

You will get blocked even more quickly if you try to attach links to this keyword, so do not do it.In general, if the writing on your site looks unnatural to a human, then it will look unnatural to Google as well.

The easiest way to use variations on your keywords is to simply write well. Getting a copywriter for your site is a great way to do this if you do not have time to write yourself.

4. Commenting on Blogs

Are you kidding? Now you can’t even comment on blogs? Well, if you are using it for link building purposes, no.

Feel free to comment on blogs if you are naturally attracted to them and want to say something about the content. However, if you are doing it for link building, your comments run the risk of destroying your online profile.

This strategy is especially bad if you are using blog commenting as a singular strategy. There are still ways to use it to your advantage.

However, it can be a very difficult pathway to trek without a guide who knows what he is doing.

If you must do it yourself, then make sure that you only comment on high value blogs. Make sure that the comment is relevant, and follow the same keyword strategies that you would for on site content.

Blog comments also have a rate of diminishing returns. The case study below shows how a commenter found that her work was not bringing the same kind of results as she kept going, although she was commenting with greater frequency.


5. Submitting to Article Directories

Yes, content marketing is still king. It will be for a long time. However, do not try to stretch this content out farther than it would naturally go.

Submitting to article directories is the same as submitting your URL to web directories. It used to be a great strategy. It is not any more. Why?

The article directories are starting to become low quality investments. They are just looking to get as many articles as possible, and they do not have the money to lobby for quality.

You are the company you keep online. If you get surrounded by low quality articles on a directory, then Google and the rest of the major search engines are going to consider you low quality. Keep this in mind.

Final Words –
Right SEO practices bring benefits multifold. Refer to this case study of a liquor retailer. Following correct techniques considerably increased its revenue in no time.

These five best practices will keep your site out of the gutters of Google and the other major search engines around the world.

Follow them, and make sure that you are keeping your ear to the street for the next new changes.

37% of company owners are spending anywhere from $10k to $50k on link building, so make sure that you are making a significant investment as well.

Remember – if you are standing still, you are losing ground in the digital world!

Does Your Website Link From Gambling & Porn Sites? Google’s Disavow Link Can Help

Disavow Links Tool: Removing Negative Back Links has become easier now!

Why are my links appearing on this gambling site? I haven’t put them there. Now, how to remove my links from this gambling site? Google is pointing this back link as a link from an untrusted source. How do I remove this from Google’s back link list? My site’s ranking has dropped because Google Penguin update penalized me for spammed back links. Now, what to do?

We had many such questions in the past (before the advent of the Penguin update).

Now, we have an answer for all the above questions. And, the answer is the ‘Disavow Tool’. This is a new tool offered by Google that make the webmaster’s life easy by equipping him to fight against negative linking.

Sometimes, we find negative back links to our website which we have not done or done intentionally to get top position in search. This happens when someone from our team unknowingly or competitors deliberately put our links on any negative sites like gambling, porn, link exchange or paid site or site downloading malware or virus. In such cases, Google can conduct manual check of your website’s back links and if found guilty, Google can penalize your website. This may result loss of your website ranking from search engines for which you have spent lot of money and time.

If your website is verified in Google webmaster, and if it finds any such links, then Google informs you via a message about the unnatural links to your website. Even after locating these links, your attempt to contact other webmasters to remove your links from their site is a futile exercise.

Here, the ‘Disavow Links Tool’ can help you to let Google crawler know that these are negative site links to your site and it need to ignore them in their algorithm for ranking your website.

How does it work?

  1. Sign up for Google Webmaster and verify your website in Google webmaster, if not yet done.
  2. Select your website in Google webmaster.
  3. In the left hand side click on option ‘Traffic’ and it will expand.
  4. Now, select ‘Links to your site’ option.
  5. Make a list of back link sites which are coming from a negative site or from a site you have not done and appearing suspicious.
  6. Your file format and its contents should look like:
    Verification on Google Webmaster - bcwebwise blog


  • Lines beginning with # are the comment lines and Google ignores them while reading.
  • Domain: represents that we want to disavow the links that are coming from the each pages of this domain.
  • We can also disavow links coming from any specific pages as shown in the case of spamdomain2.com.
  • Currently Google supports only one file per site so for new disavowal request any time in future just download the existing file update it and upload it again.
  • File size should not exceed 2 MB.7. Once you are done with your list of negative back links, click this URL: https://www.google.com/webmasters/tools/disavow-links-main and the following screen appears:
    Disavow Links - bcwebwise blog8. Select your website and click on Disavow Links. The following screen appears with an important message:

Disavow Links - bcwebwise blog

Now, fighting against the negative links has become pretty easy. Thanks to Google.

For more information on Disavow Links visit: