Future of Digital Marketing, Internet Marketing, Marketing & Communications, Measurement, Online Advertising

Driving Digital Within Your Company in 2019 – Part I

The Show Stoppers On the jury of the XIV Digital Marketing Conclave of IAMAI, 2018, it was heartening to get a close-look at the `client’-side of things with a fresh perspective. Any digital marketer, worth his salt especially one with 2-3 decades in sales or marketing, knows that digital can today totally change the game […]

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Influencer Marketing: 7 Common Mistakes You’re Making

Unless you’re living under a rock, you would have come across the term ‘Influencer Marketing’ at least 817 times in the last week! Speaking about Influencer Marketing, you would know that it is one of the hottest buzzwords spoken by marketers for building your brand online. Honestly, Influencer Marketing is pretty simple – a business […]

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Internet Marketing, Marketing & Communications, Search Engine Optimization, Website

5 Ordinary Link Building Strategies that Leave Your Site Exposed

Link building continues to be one of the most important SEO strategies you can implement. This has been the case since Google took over from Altavista as top search engine. It will continue to be important in the future. Why? Links are an incontrovertible way for the search engines to check the veracity of your […]

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